Sleep Council's Retailer Panel
Garry Preston, Managing Director of Haskins Furniture, is delighted to be on the panel of the Sleep Council's Retailer Panel. A 10 strong group of national and independent retailers - to represent the bed retail industry.
The panel will form an important channel of communication between retailers and The Sleep Council to help direct and address the issues which are key to them which are then reported back to the NBF.
Panel members vary from the largest bed multiples both (offline and online) to single store independents (like ourselves) and form to as the consumer education and marketing arm for the NBF with its key aims being:
- Raise awareness of the importance of a good night’s sleep to health and wellbeing.
- Provide helpful advice and tips on how to improve sleep quality.
- Provide helpful advice on choosing the right bed for optimum sleeping comfort.
“It’s important to us that the marketing resources we develop and produce are what the retailers actually want and need,” said Lisa Artis of The Sleep Council. “No one knows more about the retailing industry than those in it and their knowledge will help focus and shape our marketing resources towards what they want to see tackled.
“We’re also hoping our panel will come forward with proactive ideas, as well as feeding back to us on our annual awareness campaigns and what helps them to sell more beds.
“We had an overwhelming reaction to our request for volunteers,” adds Lisa. “It was great to have the backing from retailers. In selecting our panel of 10, we’ve aimed for a mix of nationals and independents from up and down the country. We literally spilt the responses into areas and picked randomly out of a hat.”
New NBF Code of Practice
NBF members are all working to the new code of practice which is addition to manufacturer’s legal requirements, this is intended to promote a new era of reassurance for both consumers and retailers alike.