Orange the World

Orange the World Campaign 2025

The UNITE to End Violence against Women initiative is a multiyear effort to prevent and eliminate violence against women and girls around the world.

The initiative, launched in 2008 under the leadership of the UN Secretary-General, was created to support the civil society led 16 Days of Activism against Gender-based Violence campaign around the world.

Managed by UN Women, UNITE calls on governments, civil society, women’s organizations, young people, the private sector, media, and the UN system to join forces to address the global pandemic of violence against women and girls.

This year, during the 16 Days of Activism, from 25 November to 10 December, UNiTE is drawing attention to the alarming escalation of violence against women under the theme: “End digital violence against all women and girls”. 

Introduction

The "Orange the World" campaign for 2025 will run from 25 November to 10 December, with a central focus on raising awareness and inspiring action to combat violence against women and girls.

Campaign Overview

The "Orange the World" initiative forms part of the broader UNiTE campaign, which is dedicated to ending violence against women and girls. The campaign is visually represented by the colour orange, a symbol of hope for a future where violence is eradicated. Each year, the campaign commences on 25 November, recognised as the International Day for the Elimination of Violence against Women, and concludes on 10 December, Human Rights Day. Throughout this period, individuals and organisations are encouraged to wear orange and take part in a variety of activities designed to raise awareness and promote action against gender-based violence.

Key Details for 2025

• Dates: The campaign will take place from 25 November to 10 December 2025.
• Slogan: The chosen slogan for 2025 is "Inner Wheel UNiTE in Action: Her Safety Our Priority". This phrase highlights the significance of safeguarding women and girls and calls for united action.

Participation

Organisations such as Inner Wheel Clubs are invited to host awareness events, walks, and runs in support of the campaign’s objectives. In addition, local groups including Soroptimist International will be actively involved in events during this period, with a particular emphasis on confronting and challenging violence against women.